PROJECT: Launch of the first international hotel chain in Verbier. First alpine destination for Starwood’s sub brand - W Hotels.   Mixed-use luxury hotel product including 123 rooms + suites .Hotel outlets include; spa,  5 x F&B concepts, conference and meeting facilities. Over 20.5 M generated in 1.3 years.

• Positioned hotel in the local and international markets with a strong focus on demand generation, luxury brand alignment, guest experiences and loyalty

• Lead the hotel positioning strategy with specific emphasis on target audience, competitive differentiation, value proposition communication & activation

• Collaborated with Global Public Relations team to generate over 82 million press impressions for W Verbier in 2014

• Worked with internal and external resources to define clear positioning for each venue in relation to the overall hotel positioning

• Developed & implemented local marketing activities (including event strategy) aiming to engage with locals and increased capture ratio from in-house guests

• Developed and delivered annual and quarterly marketing plans and budgets in line with the hotel strategic priorities and revenue target by market segments

• Planned and executed content creation as well as briefings to creative agencies (including copy writing, photo/video shootings). Ensured delivery in adherence with brand guidelines and hotel positioning

• Liaised with property and Regional / Country Digital Field Marketing teams to deliver multi-lingual tactical marketing campaigns in all segments

• Pro-actively identified relevant marketing partners for the hotel and managed these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich the brand experience

• Drove loyalty Marketing: Focused on increasing engagement with SPG Members through the organization of events, and enhancing guest experiences with Elite Members on property

• Supported sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Weddings, Suites)

• Developed Social Media strategy in line with the brand positioning and hotels stories. Specific focus on online reputation management and ongoing guest engagement

PROJECT: Launch of the first international hotel chain in Verbier. First alpine destination for Starwood’s sub brand - W Hotels.   Mixed-use luxury hotel product including 123 rooms + suites .Hotel outlets include; spa,  5 x F&B concepts, conference and meeting facilities. Over 20.5 M generated in 1.3 years.

• Analyzed and reported market intelligence and developed reporting needs to drive segment goals

• Engaged PR firm (Cohn & Wolfe and affiliates) ensured relationship management as well as alignment of PR activities with strategic plan

• Created database parameters, best practises and reporting modalities, provided relevant recommendations, determined external communication while maximizing database capabilities within campaign deadlines

• Executed communication plan in conjunction with the sales team

• Developed and implemented client care program

• Managed database through ‘Maximiser’ sales software and client outreach program

PROJECT: Mixed-Use hotel/residences. 207 luxury resort residences, price range €170k to €750k €4,500/sqm. Gross sales value €80M

• Collaborated with the Owner Group (Jupiter Adria Ltd.), General Manager (Radisson BLU) and all relevant stakeholders to ensure vision and execution for marketing and sales strategy

• Manage all marketing channels and communications for the Residences in collaboration with the Radisson branding guidelines hotel Executive teams

• Collaborated with divisional PR firms, managed and hosted press visits, press trips

• Sourced, hired, trained and managed local Marketing and support team of two employees

• Developed, implemented and managed on-sight marketing initiatives (photos shoots, events, client experience etc..) with local team and stakeholders

• Ongoing collaboration with Sales Director, Executive Director, sales and support teams to ensure sales targets and campaign goals

PROJECT: Launch of the first international hotel chain in Verbier. First alpine destination for Starwood’s sub brand - W Hotels.   Mixed-use luxury hotel product including 123 rooms + suites .Hotel outlets include; spa,  5 x F&B concepts, conference and meeting facilities. Over 20.5 M generated in 1.3 years.

• Designed and managed simultaneous high-profile events in international locations resulting in target market lead generation for the Raffles Residences, Manila

• Managed multi-currency budgets totalling $4M USD and reconciliation and ensured on-time and on-budget project deliverables

• Ensured on-time and on-budget project deliverables

• Maintain, manage and update all collateral assets, production and distribution

• Onsite brand ambassador

• Created global partnerships with vendors in North America, United Arab Emirates and Asia to ensure uninterrupted delivery schedules and ensured brand exposure through strategic mediums

PROJECT: Mixed-Use hotel/residences. 107 luxury resort residences. Gross sales revenue $177M USD sold via launch sales

• Developed and managed the execution of an international sales and marketing strategy which resulted in over 3000 leads generated in 10 months

• Managed key Stakeholder relations

• Created proposals, project briefs, critical paths and status reports

• Designed and managed numerous special events involving high profile and celebrity guests

• Analyzed marketing statistics and revenue reporting resulting in over $900,000 in savings

• Developed and executed simultaneous marketing campaigns in/for both North American and Japan

• Managed, reconciled and cash flowed marketing budgets totalling $2.5 million

• Established foreign incorporation of Mexican Subsidiary as well as Federal and State licensing and Brokerage in California, Washington, Colorado and Hawaii

• Designed and developed immigration processes for compliance of international employee transfers

• Successfully secured business immigration for 20 Canadian Property Specialists

• Drafted and maintained 22 categories of corporate contracts; Exclusive Listing and Marketing, Employment, Independent Contractor and third party contracts