OVERVIEW: The groupe SPG-Rytz is composed of Société Privée de Gérance in Geneva and Rytz & Cie in Lausanne and Nyon. With over 230 employees, the groupe oversees a wide range of real estate services :

• Residential & commercial sales

• Property management

• Land development

• Renovation

• Environmental assessment

• Digital marketing content strategy and creation

• Media management of 20 social profiles with a consistent growth rate

• Cross-media campaign planning and execution (digital, print and experiential) including retargeting

• Multi-channel media buying, planning, execution, data analytics and reporting

• Budget management and ROI analysis

• Cross-functional collaboration and strategy development for 9 departments across various geographical sites

• Strategic planning including; positionning, acquisition communication, public relations, internal communication and stakeholder relations

• Multiple product launches with successful sales outcomes

OVERVIEW: Steiger&Cie Estate Solutions partnered with Cardis|Sotheby's International Realty in 2016 to expand the real estate brokerage throughout the french speaking region of the Swiss Alps. With an office in Verbier and Zermatt Steiger&Cie opened a third office in Crans-Montana in 2018.

• Developed rebranding strategy and implemented tactical plan

• Defined corporate communication including positioning, branding, messaging, public relations/communications

• Established relationships with aligned brands for cross-promotion

• Created digital channels and optimized engagement

• Aligned external communication with Sotheby's Intl' Realty brand standards

• Learned Creative Suite 6 (CS6) to create in-house; videos, brochures, advertising pieces etc...

• Developed video and photo content for the brand and individual real estate properties

• Consolidated and managed digital assets: domains, emails, websites

• Created 20+ websites, newsletters, email blasts etc...

• Developed corporate website content, AdWords campaigns and optimized SEO

• Use of digital marketing tools and Immomig sales software

PROJECT: Launch of the first international hotel chain in Verbier. First alpine destination for Starwood’s sub brand - W Hotels.   Mixed-use luxury hotel product including 123 rooms + suites. Hotel outlets include; spa,  5 x F&B concepts, conference and meeting facilities. Over 20.5 M generated in 1.3 years.

• Lead the hotel positioning strategy with specific emphasis on target audience, competitive differentiation and value proposition, generating over 20.5 Million in 1.3 year

• Collaborated with Global Public Relations team to generate over 82 million press impressions for W Verbier in 2014

• Member of the executive committee with team management responsibility for one direct report and one indirect report

• Developed & implemented marketing tactics (including event strategy) aiming to engage the local community and increase capture ratio from in-house guests

• Delivered annual and quarterly marketing plans and budgets in line with the hotel strategic priorities and revenue target by market segments

• Planned and developed content for all media outlets in all relevent formats (including copywriting, photo/video production, print/electronic advertising). Ensured delivery in adherence with brand guidelines and hotel positioning

• Collaborated with regional/international Digital Field Marketing teams to deliver multi-linguale-marketing campaigns for target segments

• Identified relevant marketing partners and developed relationships to raise hotel awareness, drive demand, deepen loyalty and enrich the brand experience

• Drove loyalty marketing: focused on increasing engagement with SPG Members through events, communication and enhanced guest experiences with elite members on property

• Supported sales team with marketing collateral and tactical promotions for target segments

• Developed social media strategy in line with the brand positioning including online reputation management and ongoing guest engagement

PROJECT: Mixed-use property including retail, hotel, residential, office and museum product.  Phase I: 25 luxury villas average price €4.5M, €4,500/sqm. Gross sales value €113M

• Analyzed and reported market intelligence and developed reporting needs to drive segment goals

• Engaged PR firm (Cohn & Wolfe and affiliates) ensured relationship management as well as alignment of PR activities with strategic plan

• Created database parameters, best practises and reporting modalities, provided relevant recommendations, determined external communication while maximizing database capabilities within campaign deadlines

• Executed communication plan in conjunction with the sales team

• Developed and implemented client care program

• Managed database through ‘Maximiser’ sales software and client outreach program

PROJECT: Mixed-Use hotel/residences. 207 luxury resort residences, price range €170k to €750k €4,500/sqm. Gross sales value €80M

• Collaborated with the Owner Group (Jupiter Adria Ltd.), General Manager (Radisson BLU) and all relevant stakeholders to ensure vision and execution for marketing and sales strategy

• Manage all marketing channels and communications for the Residences in collaboration with the Radisson branding guidelines hotel Executive teams

• Collaborated with divisional PR firms, managed and hosted press visits, press trips

• Sourced, hired, trained and managed local Marketing and support team of two employees

• Developed, implemented and managed on-sight marketing initiatives (photos shoots, events, client experience etc..) with local team and stakeholders

• Ongoing collaboration with Sales Director, Executive Director, sales and support teams to ensure sales targets and campaign goals

PROJECT: Mixed-Use luxury hotel/residences. 120 units, lead unit pricing $230k USD. 60% sold via Launch sales representing $ 40M USD

• Designed and managed simultaneous high-profile events in international locations resulting in target market lead generation for the Raffles Residences, Manila

• Managed multi-currency budgets totalling $4M USD, ensured on-time and on-budget project deliverables

• Ensured on-time and on-budget project deliverables

• Maintain, manage and update all collateral assets, production and distribution

• Onsite brand ambassador

• Created global partnerships with vendors in North America, United Arab Emirates and Asia to ensure uninterrupted delivery schedules and ensured brand exposure through strategic mediums

PROJECT: Mixed-Use hotel/residences. 107 luxury resort residences. Gross sales revenue $177M USD sold via Launch sales

• Developed and managed the execution of an international sales and marketing strategy which resulted in over 3000 leads generated in 10 months

• Managed key Stakeholder relations

• Created proposals, project briefs, critical paths and status reports

• Designed and managed numerous special events involving high profile and celebrity guests

• Analyzed marketing statistics and revenue reporting resulting in over $900,000 in savings

• Developed and executed simultaneous marketing campaigns in/for both North American and Japan

• Managed, reconciled and cash flowed marketing budgets totalling $2.5 million

PROJECT: Mixed-Use hotel/residences. 255 luxury resort residences, price range $350k to $1.5M USD. Gross sales revenue $176M USD sold via Launch sales

• Created and ensured consistent representation of TRUMP Organization brand collateral

• Responsible for all event staff coordination and supplier relations /negotiations

• Managed media plan including all print, electronic and supporting media

• Ensured all event promotions and daily customer relations

• Coordinated all marketing operations for the Real Estate Preview Centre

• Established foreign incorporation of Mexican Subsidiary as well as Federal and State licensing and Brokerage in California, Washington, Colorado and Hawaii

• Designed and developed immigration processes for compliance of international employee transfers

• Successfully secured business immigration for 20 Canadian Property Specialists

• Drafted and maintained 22 categories of corporate contracts; Exclusive Listing and Marketing, Employment, Independent Contractor and third party contracts

• Developed strategy and produced relevant research summaries for establishing a corporation in Switzerland and France in conjunction with Director of Legal Affairs

• Initiated and maintained international business and legal contacts

• Analyzed and synthesized Canadian and European Federal/Provincial/Cantonal Privacy Legislation and developed a corporate compliance and data protection policy